Once more you may find it frightening to think you have to change. The old way of traditional marketing is truly gone and it is not gone because all the businesses are going to mobile instead of relying heavily on emails, newsletters and direct mail. It is because mobile messaging, mobile media with a mobile responsive website are being driven by the CONSUMER.
If you go where your consumer is, you WIN.
To your business sustaining success,
Sally Terry
When you look at the back of a Lay's Kettle Chip bag, you find the QR Code missing. It was sadly before its time and now it is gone for now from the potato chip bag in my pantry.
But it instead of eliminating a way to connect with their customers it has been replaced by a Short Code. A shortened phone number so customers text a word to their Short Code and presto ...they are easily connected by a text message.
It is happening so fast...that you could look at it as a standard of media marketing not just a new way to advertise.
There are only so many slots in your customer's way of communicating. When do you think you want to take one of the available slots, therefore pushing out your competition?
Who ever gets there first wins.
To your business success, Sally
